Stranger Than Paradise

27th Nov 2012 | 7,560 notes | Comments

guardiancomment:

A Swedish toy retailer is arming children with the ability to question outdated gender role, says Sarah Ditum.

She says their catalogue “is full of advertising designed to confound every gender prejudice. Behold: a girl … with a Nerf gun! A boy … holding a doll! A girl … in a blue T-shirt! Eat it, patriarchy.”

Photographs: viewer.zmags.com

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